Following a 20 year career in the construction industry, Dave was licensed in 1990.

Beginning with a Coldwell Banker franchise at a time when the market was very difficult and prices were falling, it became clear to Dave that working in Real Estate was not what he had expected.

Moving first to a Realty World office and then onto a Canada Trust outlet Dave was constantly trying to find the most profitable niche for his market.

After earning his brokers licence in 1994 Dave formed SIERRA Realty Corp., in Cobourg.

Focusing on the relocation market, Dave developed a business plan that tapped into the great numbers of people moving out of Toronto - by connecting with their Realtors early in the process.

When Buyer Agency first came to Ontario Dave joined a group of Realtors who brought in American coaches and instructors to introduce the concept.

The Buyers Agency association became another network that bridged all company lines and connected like minded realtors. This is when he came to understand that every Realtor in the province works with essentially the same clients.

Dave's business evolved to being over 90% by referral. From every major franchise in Ontario.

The internet just widens the "net". First developing traditional web sites, then moving into direct response formats and finally evolving into the MOVING TO concept.

Just having a web site isn't enough, in order for the internet to become a profitable part of a real estate practice there has to be a reason for people to visit, and they have to see value when they get there. Dave has focused on making his web sites work just that way ... give people value and the they will build a relationship with you.

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Be Easy To Find ~ Hard To Forget